OCTAGONSQUARE
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Guess Less.
Insight powered growth for hospitality and travel brands
We help marketing leaders and their teams turn guest data into human understanding so your best customers feel known and valued, not targeted.
Built for CMOs, Marketing Directors and CRM leaders in hospitality and travel.
Are you ready to understand what your guests really need?
Feel familiar?
You have multiple dashboards, algorithms on tap, yet you are still sending the same blanket offers, never engaging the relationship. Meanwhile your best guests drift to brands that show they know them better. Sound painful? It should.
Swap generic segments for living, breathing profiles.
When you realise behind every metric is a human story, loyalty rockets and average order value follows.
See how others are making it count
How we help you care
Octagon Square is your strategy and insight partner for hospitality and travel. We help marketing leaders and their teams turn disconnected guest data into one living profile and use it to drive better decisions every day.
✧ Know
We bring together your guest, behavioural, feedback, preference, and interest data into one unified profile. So you see their full journey, and can connect their moments and needs.
✧ Predict
We help you build AI models that surface the next best conversation or offer before your guests even asks. So care and personal touch becomes automatic, not ad hoc.
✧ Empower
We equip your teams with insights, AI models, practical playbooks and roadmaps. So your staff feel confident and your guests feel known and treated like VIPs.
✧ Delight
We embed always-on personalisation into your culture and KPIs. Boosting lifetime value, reducing churn, and keeping your guests connected and happy.
David Murdin - CMO - Warner Hotels
Octagon Square didn't just talk analytics, they made it work
They cut through the clutter, giving us clear, actionable insights that delivered real value. We saw a clear jump in bar spend, happier guests, and better retention – proof is in the pudding (and the profits).
Chris Edgington - CMO - Grosvenor Casinos
Octagon Square moved us from reports to relationships
By uniting our data and insight, we now have a clear view of our players, one version of the truth across the business, and the ability to focus every effort where it creates the greatest value
Ready to start knowing? No more guess work!
Here is how we can start together
✩ Reality Check
What it is: A 60‑minute video workshop to unpack your free Reality Check results. Zero cost, zero slides.
What you get: A frank gap analysis and the three quickest fixes to stop value leaking today.
The Point: Your first concrete step from “data rich, insight poor” to guest growth.
Free.
✫ Insight Injection
What it is: One intense day with the people who feel the friction – marketing, sales, service, operations.
What you get: A one‑page action plan of quick wins plus a prioritised backlog for the quarter.
The Point: Fresh external eyes that cut through blockers and spark momentum fast.
Starts from £1,000.
✬ Value Blueprint
What it is: A deep dive where we act as an extension of your team and develop your guest data strategy.
What you get: Unified data map, model recommendations, organisation design, full roadmap and business case.
The Point: Turn guest insight from expensive puzzle to your advantage.
Starts from £4,000 p/m.
Curious how you stack up?
Curious how you measure up? Our quick, painless Reality Check takes just 2-3 minutes. You'll instantly see your strengths, gaps, and easy wins. Honest insights, no judgement. Afterward, easily book your free Reality Check Workshop directly from your report to explore practical next steps one-to-one.
Want a sneak peek?
See a sample report below. It’s refreshingly jargon-free
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