When Grosvenor Casinos set out to accelerate growth, the team recognised a familiar challenge: data was scattered, KPIs conflicted, and each department had its own version of the truth. Marketing worked hard, but without a shared understanding of players, decisions were often reactive instead of insight-powered.

Octagon Square partnered with Grosvenor Casinos to unite data, people, and purpose, helping them move from reports to relationships.

Together we built an insight-powered marketing ecosystem that connects every part of the business around one customer truth. A new Customer Health Dashboard made performance visible and actionable. Predictive segmentation and forecasting models showed where to focus spend for the greatest return. Shared KPI governance created clarity and consistency across marketing, analytics, and operations.

The result? A business now able to act with confidence, not assumption. Marketing effectiveness is measured and understood. Leadership can view customer health alongside financial performance. Platform costs have dropped in some instances by 80%, while CRM and customer insight teams now work from the same playbook, building value and loyalty through understanding, not just activity.

As CMO Chris Edgington put it,

“Octagon Square moved us from reports to relationships, turning customer data into human understanding that makes our players feel known.”

Today, Grosvenor’s teams are aligned around one truth, empowered to make faster decisions and create experiences that truly resonate.

Octagon Square helps brands guess less and care more, creating customer value and loyalty through human understanding.

When Warner Hotels wanted to better understand what drives guest loyalty and value, they faced a familiar challenge: plenty of data, but not enough clarity.

Marketing, operations, and guest teams all worked hard, but insights arrived too late or too fragmented to shape meaningful action.

Octagon Square partnered with Warner Hotels to bring focus, foresight, and connection, turning guest data into understanding that could be acted on in real time.

Together we built a set of insight-powered tools and models that now guide daily decision-making across the business. A behavioural model forecasted booking frequency and highlighted when guests were becoming more or less active, helping the team adjust campaigns mid-year and achieve a 20% lift in conversion rates.

A predictive LTV model revealed the traits of Warner Hotel’s most valuable guests, those who booked early, stayed longer, and spent more on-site. Marketing investment was then rebalanced toward these segments, driving a 15% uplift in high-value guest acquisition and improved profitability.

At the same time, an AI-driven feedback platform transformed how the business listened to guests. By analysing sentiment and context in near real time, the team could act faster on emerging issues, leading to a 10% rise in bar spend, higher NPS, and happier guests.

As CMO David Murdin put it:

“Octagon Square didn't just talk analytics, they made it work. They cut through the clutter, giving us clear, actionable insights that delivered real value.”

Warner Hotels now operates with a single, connected view of its guests, making every decision with clarity, care, and confidence.

Octagon Square helps brands guess less and care more, creating loyalty, value, and growth through human understanding.